The Tim Draper-backed startup has been recognized with innovation awards from CES, SXSW and Fast Company. is the innovator of the fastest growing plug-and-play, self-contained holoportation device on earth. 24, 2022 (GLOBE NEWSWIRE) - For the very first time, the Proto M was utilized in public, presenting lifelike, 4K volumetric content for the AT&T Evolución Lounge in Dallas. The M will be available to the public for hologram communication and more later this year.ĭallas, TX, Aug. Not sure what to write about? Here is our advice on what makes your story newsworthy.AT&T's activation debuting the Proto M hologram device The Proto M - a smaller version of the original holoportation device making news around the world - made its public debut as part of an AT&T activation produced by CAA.
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Just be prepared for a trial run - the Work Life team will measure how your first piece performs and then work with you to cultivate a specific coverage area. If you’re able to meet Diana’s standards, she says Fast Company is always looking for ongoing contributors. Diana says to avoid anything that references the writer’s brand or products. This is the hardest lesson for many executives, so let’s say that again for the people in the back: contributed articles are about thought leadership, not company promotion. Writing in first-person, sharing unique or surprising stories, and then balancing it out with universal advice is a good formula for success. Editors want to publish stories that are unconventional and personal, and Diana says executives shouldn’t be afraid to let their personalities shine through. Publications - and readers! - are tired of vanilla business advice. Overly wordy writing is a sure-fire way for readers to lose interest, so make sure every word counts. Diana says her biggest writing pet peeve is long, meandering introductions, so she advises writers to skip the flowery language and clearly define the thesis within the first few sentences. You’re writing a 700-word article, not a book. For example, Fast Company staffers may write about election security, but never in the Work Life section. Once you read the guidelines, make sure you tailor the pitch to explain why the piece is a fit for not only the publication but the specific section you’re pitching. Fast Company’s guidelines share details about word count, topics, editing processes and more.
This sounds basic, but Diana says this is one of the biggest mistakes PR pros make. Here are Diana’s top four tips for writing and pitching contributed content: #1: Read the publication’s contributor guidelines.
She receives dozens of pitches a week and only a small percentage make it to publication, so she knows what it takes for a piece to stand out. While Diana does a lot of her own reporting, the bulk of her job is reviewing and editing contributor content.
I spoke with Diana Shi, assistant editor for Fast Company’s Work Life section, to better understand what it takes to land a killer byline these days. Every PR team considers it, but few pull it off in an effective way.
Managing a contributed content program is an art.
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How to Place a Contributed Article: Fast Company’s Diana Shi Shares Her Top Four Tips Nov
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